Aligning Values and Crafting Narratives; Big Data & Polling

This is the one hundred and sixtieth episode of Public Interest Podcast with Brent McGoldrick, CEO of Deep Root Analytics, former Managing Director at FTI Consulting, former Director of Advertising Analytics for Romney for President, and a former Vice President for Edelman who speaks about how big data can be utilized to craft a narrative that connect consumer or voter values with the values of a business or candidate.

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