Consumer Driven, Integrated Healthcare, Robert Pearl, CEO, Kaiser Permanente Medical Group

Dr. Robert Pearl, Executive Director and CEO, The Permanente Medical Group, President and CEO, Mid-Atlantic Permanente Medical Group, co-CEO, The Permanente Federation, LLC, Contributor, Forbes Magazine, Chairman, Council of Accountable Physician Practices, Professor, Stanford School of Business, and author of "Mistreated: Why We Think We're Getting Good Healthcare - And Why We're Usually Wrong," speaks about the imperative for American healthcare consumers to demand improved quality and reduced costs from their healthcare delivery system.